I have observed my colleague's
product training presentation this morning. From the beginning until at the end
of session, I have rated him overall performance was 6 out 10. The reason was
the audience has been posted a very tougher question when almost came to the
end of presentation session. Although he had responded in professional ways,
perhaps the audience quite dissatified of his answers, I guessed. If I were him during this situation, I will calm down before answering the question. Nevertheless, before that i will study some of tougher questions will be
handled during presentation especially the product weaknesses. Anyway, I
learned a great lesson today. I should thank him indeed. This lesson was taught
me that "Always prepare an umbrella before raining day". Let's ask
expert how can be countered a tougher questions in life when the situation was
crowded with aundiences. Let's ask our Mr. Expert about this concerns.
1. Clarify the question first. Customers often ask 2 basic types of questions which are specific questions in features of product against competitor or issues. While others should be more general questions which you will encounter it in every single presentation that you have conducted. At this time, a challenge to the conducter shall be rephrased the questions and ask he/she to repeat the question to further explain what he meant before answering. This is to avoid silly mistakes an answer to a question that wasn't even asked.
2. Show Domain Expert. In this part, when you're confidence with your product, your company and how they compare your products against your competitor, you need not fear even the toughest questions. Frame the beginning of your answer with statement that confirm your credibility like "Based on my experience working with A,B and C companies, they ultimately to compare the product or offer with market competitor. Believe difference organizational has their own matter how to work on it and promote it with difference strength of marketing strategy or I've been asked that many times over the years.
3. Use their industry words. In order to build close relationship with your customers, we require to study their personal profile whenever it is possible. Next, you have to use their words and listen to them. Listen is better than speak. Never ever use your buzzwords during the Q&A session in presentation.
4. Demeanor speaks volume. The most powerful response to the most difficult question isn't solely a answer you give. It's also how you say it. Regardless of the question, keep a calm and confident demeanor. Not only that, Keep a Cheerful Smiles whatever situation you are in. Most of all, do not get defensive. Stay positive. I trust this is critical lesson. "When confronted with by someone who disagree with your opinion, it's okay to disagree without being disagreeable."
5. Prepare yourself. Always prepare yourself for every single moment that business opportunity comes to you. Some customer may not need good answer when they throw tougher question, in other words, they may test your patience on how you have react. Take a deep breathe, you should not too eager to answer or to YES to every question you are asked. Prepare your answers in advance to protect yourself from uncomfortable questions about your products, company, and competitors.
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